Principles of Think9

The old comes back in new forms
Impermanence will be a feature not a bug for businesses of the future
Legacy categories are the low hanging fruit for redefined propositions
The technology and media of an era, redesign how consumers consume
The youth are resistant to ‘inherited’ consumption patterns and want to create their own
Today, consumption is like a profession and consumers are skilled at it
AI will redefine agility for business making paths to growth speedy and seamless
Brands will be creators and caretakers of culture and not merely extractors
Knowing the pulse of India will unlock opportunities beyond mere global templates
The old comes back in new forms
Impermanence will be a feature not a bug for businesses of the future
Legacy categories are the low hanging fruit for redefined propositions
The technology and media of an era, redesign how consumers consume
The youth are resistant to ‘inherited’ consumption patterns and want to create their own
Today, consumption is like a profession and consumers are skilled at it
AI will redefine agility for business making paths to growth speedy and seamless
Brands will be creators and caretakers of culture and not merely extractors
Knowing the pulse of India will unlock opportunities beyond mere global templates

A full-stack ecosystem, designed for every stage

Think9 brings together everything a start-up needs to succeed - insights, consulting, mentorship, venture building, and growth capital.

We partner with brands from launch to impact , bringing the speed of a startup accelerator with the depth and expertise of a venture builder.

Insights

Turning insights into impact

Consulting

A think tank for brands

The Foundery

Our unique approach to mentorship

Venture Builder

Growth platform for every stage start-up

AIF

Alternate investment fund, for growth stage start-ups
Our numbers stand for more than success.
From vision to brand love, a journey told in numbers
11
businesses launched within our ecosystem
75+
brand journeys strengthened by our consulting team
200+
towns mapped through Bharat Darshan
Co-Creating Businesses for a Changing India
At Think9, with India’s culture, we keep a pulse of the evolving business, commerce and technology landscape and work with brands to not just keep-up, rather flourish.

Where Roots Meet Aspirations

We believe old comes back, in newer forms.  We reimagine timeless and bold ideas for a fast-changing India.
Neude brings the old milk-based beauty in a newer form for the coming generation.
View Brand
The Kingdom of White reimagines the timeless symbol of purity in white for the modern man.
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A journey marked by progress, and success — each step shaping the story we build together with our brands.
Feb 2023
The first even and its description
May 2023
The second even and its description
Nov 2023
The third even and its description
Nov 2023
The fourth even and its description
Nov 2023
The last event
Our Board - Builders of Modern India
Our board blends design, culture, capital, and market expertise. Together, they shape a shared vision: building brands that resonate deeply with consumers and last beyond trends.
Santosh Desai
Founder
A pioneer with 30+ years of expertise in understanding the Indian consumers and building iconic brands
Ashni Biyani
Founder
A design thinking expert, with the right mix of innovation and deep consumer understanding to build brands resonating with new India.
Avni Biyani
Founder
A proven expert is building successful premium brands from ground-up bringing in global experience and a passion for innovation.
Apurva Salapuria
Director @ Salarpuria Group
A market leader with deep understanding of real-estate, investment and growth strategy for every stage of start-ups.
Vivek Biyani
A retail pioneer with decades of expertise in strategy and operations, now reshaping the industry with innovation and technology.
Aditya Sehgal
A global leader with a legacy of scaling billion-dollar brands; now shaping the future of consumer goods through ventures and board roles.