We are not a start-up school.
We are an Up-Start Launchpad
At The Foundery, co-founders don’t just learn — they build.
We fund, fuel, and ready you with capital, equity, and a proven launch system to create businesses of the future.
We fund, fuel, and ready you with capital, equity, and a proven launch system to create businesses of the future.
Idea Bank
A vault of high-conviction ideas in beauty, food, health, and fashion — designed to disrupt and spark new opportunities.
Launch Playbook
Entrepreneur and market-tested processes that take you from idea to go-to-market with speed and conviction.
4 Crores of Capital
We back every co-founder with the resources needed to bring their vision to life.
25% of Equity
Each co-founder earns real ownership and skin in the game while scaling a new-age business.
Not everyone gets to be our Co-Founder
We seek those with a special spark. The co-founders we seek have:
Inner itch, keeda
That restless spark that wakes you at 2 AM with a “what if?”—the deep curiosity and drive that won’t let you rest until you’ve built something epic
Bias for action
The fire in your belly that says “launch now, polish later,” because momentum beats perfection every single time
Emotional resilience
The unshakable backbone that carries you through midnight failures and market pivots, so you can bounce back stronger with a grin
Big Picture Thinking
The knack for zooming out to spot moonshot opportunities, then zooming in to obsess over every pixel and process
First principles and system thinking
The refusal to settle for “because we’ve always done it”—you strip complex problems to their bones and reassemble them into something groundbreaking
Human Purpose
The compass that guides every bold decision—acting with heart, honesty, and a genuine desire to lift others as you rise
Abundance mindset
Not held in by a constrained worldview
The Foundery Experience
2 Day Residential Retreat
One-on-One Sessions
2 Day Residential Retreat
Customized Workshops
2 Day Residential Retreat
Curated Speaker Sessions
2 Day Residential Retreat
Follow-up Mentoring
6-Month Follow-Up Program
2 coaches for guidance
6-Month Follow-Up Program
Monthly Mentor Check-ins
Our 9 Principles
The old comes back in new forms
Impermanence will be a feature not a bug for businesses of the future
Today, consumption is like a profession and consumers are skilled at it
AI will redefine agility for business making paths to growth speedy and seamless
Legacy categories are the low hanging fruit for redefined propositions
Brands will be creators and caretakers of culture and not merely extractors
The technology and media of an era, redesign how consumers consume
The youth are resistant to ‘inherited’ consumption patterns and want to create their own
Knowing the pulse of India will unlock opportunities beyond mere global templates
The old comes back in new forms
Impermanence will be a feature not a bug for businesses of the future
Today, consumption is like a profession and consumers are skilled at it
AI will redefine agility for business making paths to growth speedy and seamless
Legacy categories are the low hanging fruit for redefined propositions
Brands will be creators and caretakers of culture and not merely extractors
The technology and media of an era, redesign how consumers consume
The youth are resistant to ‘inherited’ consumption patterns and want to create their own
Knowing the pulse of India will unlock opportunities beyond mere global templates
Our Application Process
At The Foundery, we filter thousands of applicants to identify cofounders with the right spark. From AI screening to immersive bootcamps, every step is designed to discover and nurture future entrepreneurs.
Step 1
Application
Submit your application and tell us about your spark, ideas, and ambition to build.
Step 2
AI Interview
Our AI-driven rubric helps assess thinking styles, problem-solving, and founder traits.
Step 3
The Task
Applicants complete a challenge to test creativity, conviction, and execution under constraints.
Step 4
Human Interview
In-depth conversations with mentors and experts to understand mindset, resilience, and purpose.
Step 5
5 Day In Person Bootcamp
A hands-on experience where shortlisted applicants are paired with ideas, tested on speed, and honed with insight.
Step 6
Selection
The final 30 co-founders are chosen and move into The Foundery residential program to begin building.
The Foundery Promise
30 Co-Founders. 20 Businesses. 3 Months.
30 Co-Founders. 20 Businesses. 3 Months.
We Provide A 360 Degree Support System
Every co-founder is nurtured to sharpen business acumen, broaden horizons, and build resilience — while being armed with cutting-edge tools and support.
Business Training
Hands-on learning in market intelligence, pricing, content creation, digital media, and supply chain — the real skills every founder needs.
Emotional Skills
From negotiation to people management, we build the emotional backbone to thrive through pivots, failures, and wins.
Cultural Exposure
A founder’s mind must be wide open — so we immerse you in art, design, food, music, philosophy, and more to spark fresh perspectives.
Physical & Mental Health
Access to trainers, yoga, nutritionists, and mental health coaches. Because founders build best when they are balanced in body and mind.
Launch Studio
Your in-house powerhouse: product dev, brand, design, packaging, marketing, comms, content, governance, and more — all under one roof.
AI Stack
AI supercharges speed and insight, collapsing the gap between idea and execution — making 20 launches a year possible.
Mentors
At The Foundery, co-founders are guided by India’s most visionary entrepreneurs — leaders who’ve built, scaled, and redefined industries. Their experience becomes your compass as you build the businesses of tomorrow.
Kishore Biyani
Nikhil Kamath
Santosh Desai
rajan anandan
Mithun Sacheti
Anil Agarwal
Kunal Bahl
Albinder Dhindsa
Vijay Shekhar Sharma
Aditya Sehgal
Frequently Asked Questions
1. Who can apply to The Foundery?
Anyone with the spark to build — whether you’re a recent graduate, a professional, or already an entrepreneur. We look for curiosity, resilience, and bold thinking, not just degrees or prior experience.
2. Do I need an idea to apply?
No. You apply as a potential co-founder. We bring a curated Idea Bank of high-conviction opportunities, and you’re matched to the one that fits your strengths and passions.
3. What do co-founders get at The Foundery?
Every co-founder gets access to our Idea Bank, Launch Playbook, a 4 crore capital pool, 25% equity in their business, mentorship from leading entrepreneurs, and a 3-month residential program.
4. How much time do I need to commit?
The program is fully immersive and residential for 3 months. This is a full-time commitment — you’ll be building your business from day one.
5. What happens after the 3 months?
Your business is launch-ready. You leave The Foundery as the co-founder of a funded, operational company, equipped with resources, networks, and a long-term growth plan.
6. How competitive is the selection process?
Very. Thousands apply, 75 join the bootcamp, and only 30 are finally chosen to co-found 20 businesses. The process is designed to identify resilience, creativity, and founder-mindset.
Become Forged At The Foundery
Step into an immersive 3-month journey where ambition meets fire. Here, ideas are shaped, co-founders are forged, and businesses are born.
Apply Now